The Fatima Bint Mohamed Bin Zayed Initiative (FBMI) was founded in 2010 with an aim to empower underprivileged communities with a strong focus on women, by providing them with sustainable employment and critical social services. The initiative has four main pillars: Arts & Culture, Education, Health and Strategic Advisory. During the past decade, two social enterprises have been created to sustain the initiative; Zuleya and Mira. These two social enterprises are the backbone of the initiative, with all profits reinvested into FBMI, making it a truly sustainable and unique social business model.
The carpets made by the initiative are used by the UAE leadership as the official gift of exchange to other world leaders as a form of diplomacy – the famous ‘Tolerance Carpet’ was gifted by His Highness Sheikh Mohamed bin Zayed Al Nahyan to Pope Francis in 2016. From these engagements, FBMI began to play a role in soft power and the concept of the Diplomacy Lab was born.
A unique and integral part of this model is to provide the families of working women with critical social services. The initiative is open to all Afghan women over the age of 15 years. These women are required to sign a contract of accountability, an undertaking to participate in the healthcare programme and ensure that all children attend school. FBMI social service providers register families and conduct house visits to ensure their involvement. As a result, the health of the employees, their families and the entire community is improved, and the scourge of child labour eradicated.
The success and exciting future of FBMI is a testament to the vision and commitment of Her Highness Sheikha Fatima Bint Mohamed Bin Zayed and to Afghanistan’s women’s relentless desire to improve their lives and reignite the light which has been dim for so many decades
We offer offers opportunities and services that empower individuals to eliminate poverty, enhance their lives and contribute to society with dignity.
We inspire and empower change through providing sustainable employment, vocational training, schooling, and healthcare initiatives.
We strive to achieve the highest quality in our products, services and programme delivery in recognised effective business practices.
We preserve the ancient heritage of traditional craft making and innovate to ensure its survival for the future.
To brighten the future of underprivileged societies by investing in their skills, health, and education through social enterprises, to empower them to help themselves.
To be an example to emerging countries on how to implement sustainable socio-economic initiatives that will help communities prosper economically and ensure a lasting-legacy for future generations.