The Fatima Bint Mohamed Bin Zayed Initiative was founded in 2010. It is a joint venture between HH Sheikha Fatima Bint Mohamed Bin Zayed of Abu Dhabi and Tanweer Investments in Afghanistan. The social enterprise was originally established to initiate a change in the stark realities of Afghanistan’s women and children. FBMI invests locally in healthcare, education, numerous social and economic reforms; and provides employment in the ancient art of hand-knotted carpet making. About 70% of FBMI employees are women & widows who work from home. Each employee receives free vocational training, medical care and schooling for their children.
Zuleya is the retail brand in the UAE that sells the carpets and handicrafts made by the initiative in Afghanistan, with all profits being reinvested into FBMI. Zuleya is an FBMI Enterprise with its flagship showroom in Dubai Design District (D3). The profit from Zuleya’s sales is invested back into the carpet making initiative to preserve this ancient craft for generations to come. The entire process is 100% organic and 100% made in Afghanistan – from purchasing wool from nomads, to spinning wool to yarn, dyeing, designing and hand-knotting the carpets. The Afghan women are paid a good wage which in turn empower them to help themselves. It is a truly sustainable initiative and a highly successful social enterprise.
To learn more, visit www.zuleya.ae
During these years, we managed to establish distinguished relations with farmers from all over Afghanistan, and this led us to where we are today, to launch our new food brand called Mira Farms. The brand that grows the finest quality of saffron, dried, fresh fruits and nuts.
Mira Farms products are native, and they grow naturally on Afghan soil. They are handpicked and where needed, dried daily by our farmers, making sure that all the goodness stays intact.
We represent independent farmers from nearly every corner of Afghanistan, uniting them in the shared vision upon which Mira Farms was inspired.
To learn more, visit www.mirafarms.com